To support their robust history of football culture & community, Raising Cane's drafted wellcom to help lead the offensive and strategize, create, and produce co-branded content with over 50 different football teams—to create localized restaurant refreshes nationwide.
RAISING CANE’S
TURNING RESTAURANTS INTO STADIUMS
How we integrated creative with AI-enhanced production automation to make Raising Cane’s the first pick of game-day meals across the country.
Services
- Strategic & Creative Direction
- Campaign Development
- Art Direction & Design
- Production Design
- Copywriting
- Animation
- Audio & Video Production
Supporting Every Squad:
Along with a love for Cane's craveable chicken finger meals, each team came with distinct approval processes, viewpoints, and idiosyncrasies.
Kicking off game day at Raising Cane’s:
We meticulously crafted a series of team-centric commercials, social, and digital videos that seamlessly blended pre-existing & newly shot footage, localized VO, and an infusion of team branding & taglines.
Creating an unbeatable playbook with Automation
To version out the unique asset types for each team, we employed an AI-enhanced automation system to quickly produce the campaign assets at scale—all supported by a robust QA process.
