A strategic approach to consistency.
Each of Simon’s malls were running independent marketing initiatives—eroding their brand and wasting countless hours in the process. They bet on a rebrand and enlisted wellcom to push it through.
SIMON
QUANTITY WITH QUALITY
How we keep 200+ properties consistent with over 15,000 deliverables annually.
Services
- PRODUCTION DESIGN
- BRAND GUARDIANSHIP
- HTML5 DEVELOPMENT
- DCO
- ANIMATION
- VIDEO EDITING
Versioning Refined
By rolling out strong, pressure-tested guidelines, and creating uniform templates & processes, wellcom has, and continues to, create content that not only fully represents the brand, but speaks to local markets as well.
Creating Consistency
We take our roles as brand guardians seriously and created a workflow that ensures every piece of collateral is on brand and on message, despite the property location.
Edit & Animation
As our relationship expanded so did our support. We create video and animated assets en masse via our high-powered amplification process for high quality versioning.
Banners at Scale
Our producers’ diligent tracking and documentation can’t be overlooked. Their secret weapon: our scalable versioning process. It allows us to produce a huge volume of banners that adhere to campaign and brand guidelines without error.
Savor Westchester Launch
When special campaigns popup, we support their amplification into all channels and mediums.
