MotorOne were preparing for the launch of their new car surface protection product – Hydro. The team approached us with the task of creating a new logo and brand position for the product within their existing Protektiv product range.
The challenge was showcasing the quality of the new product in a unique, engaging way that would entice consumers and excite dealerships to on sell the Hydro Protektiv.
A striking logo, strong visuals and an engaging video promoted the product at trade shows and dealerships, prompting conversation and conversion. The MotorOne team were also able to use the content for future projects and launches.
First port of call was creating a logo to emphasise branding and stay true to the existing Protektiv brand. We leveraged the existing material provided and carried the client through to the next stage of design.
Our video production team were all hands on deck refining the lighting to perfectly capture water trickling off the vehicle. A unique space and specialised talent was required to capture the desired footage and photography. The footage was then enhanced with striking motion graphic supers and 3D animation, bringing Hydro Protektiv to life.