Lucky Generals

Amazon Black Friday Imagery

The Brief

We were approached by Lucky Generals to help them create a series of natural, engaging images aligned to Amazon’s Christmas visuals.

The Result

The final images achieved the desired outcome and were published in various print publications, across digital channels and also out-of-home.

Our Approach

We processed the RAW images from the photographer to meet the requested look and feel, before meticulously compositing images of the models and backgrounds together.

The project included extending backgrounds and adding effects such as lens flare. We enhanced colour and lighting while retaining a natural look, and also added the Amazon logo to the cardboard boxes. The images were also adapted for a range of media and different markets.

Services Used

  • Creative retouching
  • Digital design


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